November and December Trends:
November was a very strong month for us, with better occupancy and revenue than our typical November. Much of the success is driven by occupancy, as we continue to see a market that has been unwilling to recognize the overall downturn in demand that our region has experienced. December is trending very well, with a similar strategy in place to ensure that we outperform our share of market occupancy and obtain more revenue for our owners.
Black Friday/Cyber Monday Recap:
Our Black Friday/Cyber Monday campaign is always a great opportunity for our team to understand early demand indicators for the coming year, allowing us to ensure we have the right marketing and rate strategies in place. We learned this year that March 2025 could potentially have lower demand than previous years, as Easter falls later on the calendar on April 20th. Our initial plans are to set competitive rates, starting very early with Spring Break messaging to guests who live in markets with March Spring Breaks as well. We saw very strong movement for April, May, and July over the course of the sale, and a similar pickup for June vs. past years. Our Winter and Fall 2025 saw nice yearover-year gains over the course of the sale as well. Overall, while the sale wasn’t quite a record-setter, we feel very confident that we can successfully apply what we’ve learned into our pricing and marketing strategy to make 2025 a great revenue year!
Snowbird Outlook:
Snowbird bookings continue to be a bit challenging post-2020. We have a solid base of monthly bookings, but are also working hard to find additional snowbird guests through snowbird marketing campaigns.